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Welcome back to The Weekly Pitch. Today, we have an exciting announcement to make. The Weekly Pitch has a new partner!
Today's issue breaks from our standard format of the weekly chart, feature story, and closing tips to introduce Current State.
Let's dive in.
Solving big problems in sales is fun. And there's a long list of massive issues to tackle in sales. Today's challenges in our profession are no bigger than what sales pros faced during the dot com bubble of 2000 or the Great Recession in 2008.
However, the pace at which these problems come at us has accelerated compared to the previous two decades. Consider the ramifications of the global pandemic inside the SaaS industry: leads and sales come to a screeching halt, followed by a remote-first economy requiring a massive infusion of software and tools, leading to a hiring spree, resulting in unstained growth and layoffs.
Today, the sales landscape is all about achieving steady and profitable growth, a complete reversal from just four years ago. The changes in the sales profession are relentless, and it's crucial for founders, CEOs, and heads of sales to stay on top of these shifts.
Look at a few examples:
This is where Current State comes in. As a sales strategy service, we thrive in helping early-stage startups and established mid-market companies solve these challenges and find opportunities for faster growth.
We've been through the proverbial trenches with almost two decades of go-to-market experience, from the Great Recession to the Tech Recession. We've built sales teams from scratch. We've led teams with 100 reps. This street cred gives Current State the confidence to help sales and go-to-market leaders.
However, we only design new sales strategies (or improve existing ones) with data and benchmarks. It's essential to assess the "current state" and see how that stacks up to others before agreeing on the best revenue accelerators. Think of a 2x2 matrix with urgency on the x-axis and impact on the y-axis.
That's where Current State plans to deliver value to The Weekly Pitch community. Visualizing data and benchmarks to serve up real-time analysis behind them will be a fun undertaking.
On cue, Current State has launched its first-ever Sales Effectiveness Assessment to give something for free to The Weekly Pitch community. This confidential seven-question assessment is relevant for any sales pro at any level.
The assessment takes less than three minutes and includes a free personal report with your score, peer benchmarks, and an action summary.
Cheers to the insights that matter most to us in the sales community!
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Start your week with the stories and insights that matter most to the sales community.