Campaigns and activations we've checked against their original reporting. Each card separates what was reported from our own take, and every claim links to its source.
What do the evidence badges mean?+
Reported results
A source published measurable outcomes (sales, sell-outs, sign-ups, views).
Award-winning
Recognised by a major industry award show.
High visibility / strong public attention
Widely covered or discussed, but no performance data.
No performance data published yet.
Too new, or results haven't been shared.
Industry
Where
Status
Evidence
Made in New Zealand
Campaigns that ran here, including trans-Tasman ones. They also sit in their industry below.
6 campaigns
Health & careCompletedReported as successful
Image: B&T
MoleMap · Australia and New Zealand
Map Your Future
Agency: Bread Agency
In an opinion piece for B&T written by MoleMap ANZ's own chief marketing officer, Duncan Armour, the skin-checking provider describes how a social campaign called 'Map Your Future' grew into a full brand platform across Australia and New Zealand. Instead of fear-based messaging about skin cancer risk, the campaign reframes skin checks around people's future plans, such as travel, fitness and family milestones ('selling the future, not the check'). The first phase ran from July to September 2026 across on-demand TV, radio, billboards, bus stops, retail screens and social; a second phase launched on 1 November 2026 ahead of the summer peak.
Reported results
Armour writes that the campaign was seen or heard more than 34 million times, and that MoleMap had its best July-to-September quarter on record with more than 25,639 skin check bookings, up 20% year on year; he models that around 2,000 of those bookings, about 2.8 times media spend, are attributable to the campaign specifically above always-on activity (all figures and the modelled attribution are self-reported by MoleMap's own CMO (chief marketing officer) in an op-ed, not independently audited) [B&T]
He also reports that 64 social posts drew 1.3 million video views and almost 10,000 engagements, one story reached 200,000 organic Instagram views, and talk radio in Sydney and Melbourne drove about 10.5 website visits per ad compared with 1.6 in Adelaide (again self-reported by the brand) [B&T]
Channels: On-demand TV, Radio, Billboards, Bus stops, Retail screens, Social
Sephora Australia and New Zealand launched a national campaign, under the platform line 'The Search Is Over', built around its 'Only at Sephora' seal, described as a globally unified visual cue meant to help shoppers spot products exclusive to Sephora in stores, on Sephora.com.au and in the Sephora app. Exclusive brands featured include Hourglass, Haus Labs, Rare Beauty, Makeup by Mario, Patrick Ta Beauty, ONE/SIZE, Tarte Cosmetics and Sephora Collection, alongside recent exclusive launches Marc Jacobs Beauty (from 2 September) and MERIT (from 30 September). Agency Hatrik House developed the concept, casting and visual language locally for the ANZ market; the campaign runs nationally through the end of October across paid media, social, digital, Sephora's website and app, and in-store.
Ahead of New Zealand's 7 November general election, Wellington City Mission and agency EightyOne projected the question 'Move On To Where?' onto Parliament (the Beehive), challenging legislation passed under urgency the previous month that lets Police issue move-on orders to people sleeping rough, which the Mission says fails to separate behaviour from circumstances. The projection was paired with a video message from Wellington City Missioner Rev Murray Edridge calling on the Government to find real solutions rather than moving the problem out of sight. The campaign asks all political parties to publicly state their position and commit to removing rough sleeping from the legislation's provisions, and encourages New Zealanders to raise it with local MPs and candidates.
Vitasoy launched 'That's a Little Win', described as its first fully integrated trans-Tasman out-of-home campaign, running through October with an identical creative platform in Australia and New Zealand via media agency Halfdome and out-of-home provider QMS. In Australia it runs on QMS's Digital Large Format network, the City of Sydney and Gold Coast Street Furniture networks and The Convenience Network; in New Zealand it runs on Auckland Transport Street Furniture, premium large format billboards and full-bus wraps. Vitasoy's head of marketing, Sophie Veltman, said the goal was to 'connect with consumers during their everyday routines' with a message meant to feel immediate, personal and uplifting.
No performance data published yet.
Channels: Out-of-home, Digital street furniture, Transit / bus wraps
Property & construction · Food & restaurantsRecently launched
Image: Mumbrella
Trade Me Property · New Zealand
The Flavour of Your Neighbourhood
Agency: Studio Prism (in-house) and Curious Nation
Trade Me Property turned its own property-search data into four food activations: a tasting trail at Cambridge Farmers' Market, a cafe takeover with branded coffee sleeves in Mt Eden, free hot chips at a Island Bay kiosk, and a bakery roadside stall in Heathcote. Each stop ties a local search or sales statistic to a food experience, with QR codes and signage pointing back to the Trade Me Property site.
No performance data published yet.
Mt Eden is described as New Zealand's most searched suburb, with over 1.5 million searches in six months (Trade Me's own data) [Mumbrella]
Island Bay is described as the nation's most watch-listed suburb, and Heathcote as Canterbury's fastest-selling suburb (Trade Me's own data) [Mumbrella]
Channels: Experiential (markets, cafes, kiosks, bakery stall), Custom packaging and signage, PR, Social
Highlights aged-care closures forcing older Kiwis to drive long distances to see their partners (one example: 239 km a day). Older people hitchhiked on Auckland roads with signs reading “Take me to my wife/husband”.
No performance data published yet.
Channels: Outdoor, Print, Radio, Digital, Street activation, Landing page with email-your-MP tool
Brands are moving money from ads to people with their own audiences. Here's what the reporting says, and the campaigns in our library built around creators.
US$37b
Projected US creator ad spend in 2025, up 26% on 2024. That's about four times faster than the media industry overall (5.7%).
Bloom Nutrition's Craig Heyne told Fortune “it doesn't matter if you have 1,000 followers or 100,000 followers”: platforms push strong content to people who don't follow the creator yet.
IAB says creators are “unmatched when it comes to storytelling and cultural relevance”, and brands now treat them as their own channel rather than a social media add-on.
In BCG's survey, brands that build creators in properly report 19% lower cost per acquisition and 133% higher return on ad spend. BCG also notes AI search tools draw on creator content when deciding which brands to show.
Creators are taking over because they solve the two problems ads have now: people skip them, and people don't believe them. A creator's audience chose to be there, and the post looks like the rest of their feed. The catch is measurement: BCG found measuring ROI is the top challenge even for the best brands, so treat creators like any other channel, with a brief, a budget and a number you're trying to move.
Try this: Pick one campaign below and ask: would it work without the creators? If not, the creator is the idea, not the media.
What they make: Warm, funny clips of whānau life as a Māori dad of three, plus diving and gathering seafood.
Why they're getting noticed: Named New Zealand Creator of the Year at the TikTok Awards. He told RNZ viewers are “fascinated” by food gathering, and he wanted his account to be “a story of goodness.”
Education content builds trust fast. A brand that helps people learn something gets remembered differently from one that just sells.
Creator-led campaigns
8 campaigns
Food & restaurantsRecently launched
Image: Marketing Dive
Domino's · Global (19 markets, led by the US)
Minecraft Dungeons II collaboration (the Domino)
According to details Domino's shared with Marketing Dive, the chain is launching a tie-up with the video game 'Minecraft Dungeons II' on 26 October across 19 global markets (timing and details vary by market), built around its new Detroit-style personal pizza, the Domino, whose rectangular shape the brand says fits Minecraft's block-based world. Domino's Rewards members who buy a Domino online can unlock an in-game avatar skin, a cape and a 'Cheesy Cube Pet' companion, described as the first co-branded partner pet in the game. The tie-in also includes six collectible packaging designs featuring game characters, a giveaway of 2,000 'Minecraft Dungeons II' game tokens a day from 26 October to 4 November for anyone who buys a Domino and submits proof of purchase on a microsite, a game-themed redesign of the Domino's Tracker 'soon', and content from creators Merrick Hanna, Daphne Le, JoshVFX and the Macfarlane Brothers, including a 15-second TV spot built around the Macfarlane Brothers' content.
No performance data published yet.
Domino's Rewards 'finished 2025 with more than 37 million active users, up nearly 20% since its relaunch in 2023' (a brand-reported figure about the loyalty programme as a whole, not a measured result of this Minecraft tie-in) [Marketing Dive]
Channels: Social media, Creator content, TV, In-game items, Packaging, Microsite
Sexual wellness retailer Lovehoney launched 'DND', a series of off-grid cabin stays with Into The Wild Escapes where couples screenshot their phone screen time on arrival and again on departure: the bigger the drop, the bigger the discount, and couples who halve their scrolling stay free. Each cabin swaps phones for a disposable camera and a journal, and every stay includes a Lovehoney 'Reconnect Kit' (valued by the brand at over $250) sent before arrival.
No performance data published yet.
Lovehoney cites its own research that Australians give their screens '12 times more attention' than their partner (brand-reported figure) [Campaign Brief]
For Halloween, Pringles extended its 'Once You Pop, the Pop Don't Stop' platform with 'Once You Drop': fans sign an online 'Last Will and Taste-Ament' for the chance to be buried in a branded, can-shaped Pringles urn when they die, fronted by TikTok creator Dan the Funeral Man, a real funeral director. The winner, announced around Halloween, also receives what the brand calls a lifetime supply of Pringles. Entries run via onceyoudrop.com from 13 to 22 October.
Timed to Halloween, when ride-hailing surge pricing spikes, Espolòn's Fare Share program lets people who use a service like Uber or Lyft during qualifying hours submit their receipt for a 50% refund of the fare, up to $25, through 1 November. The brand is amplifying it through creator partnerships, bar and restaurant signage, and Halloween and Día de los Muertos activations in five US cities.
No performance data published yet.
Espolòn cites data showing major cities' ride-sharing costs rose eight to nine times the normal fare on Halloween last year (brand-cited figure) [Marketing Dive]
Channels: Earned media, Creator partnerships, Bar and restaurant signage, In-person activations (Los Angeles, New York City, Dallas, Houston, Austin), Landing page
Food & restaurants · Sport & fitnessCurrently running
Image: B&T
Australian Bananas (Hort Innovation) · Australia
Banana Gym Pass: Bring a banana, bring a mate
Agency: Thinkerbell
In its third year, Banana Gym Pass let anyone who turns up with a banana on National Banana Day (7 October) bring a friend into one of more than 900 participating gyms for free. Nova FM breakfast hosts Ricki-Lee Coulter and Tim Blackwell fronted the launch, with a squad of influencers posting their own gym visits.
No performance data published yet.
More than 900 gyms took part nationally for the one-day pass (brand/agency-reported), after the platform reportedly reached 'a thousand gyms' in its second year [B&T]
Channels: OOH (out-of-home advertising), Online video, Radio (Nova FM), Paid and owned social, Influencers
The Japanese vodka RTD (ready-to-drink) turned Carousel nightclub on Oxford Street into a Japanese convenience store for one night (Thursday 24 Sept), with stocked shelves, fluorescent aisles, a photo booth, seven fridges of -196 and a DJ set from Club Angel.
Sport & fitness · Retail & fashionCurrently running
Image: Digiday
Hoka · US (New York)
NYC Marathon run-up
Agency: Jellyfish
Rather than race day, Hoka targets the training weeks before the Nov 2 NYC Marathon: a Strava challenge whose borough-by-borough progress is shown live on digital billboards across the city.
No performance data published yet.
Channels: Strava challenge, DOOH (digital out-of-home), TikTok & Meta paid social, 6 creators, Block party (Oct 3)
Absolut Tabasco (Pernod Ricard) · Australia (Sydney)
Sydney Harbour volcano launch
Agency: Initiative, VMO
A 360-degree volcano structure with a giant bottle bursting out of it at the Overseas Passenger Terminal, on display until Oct 5, supported by product trials and a full-funnel media plan.
Blue Mountains craft brewer Mountain Culture posted a mock cease-and-desist letter to the Brisbane 2032 Olympics on Instagram, arguing the Games' new flaming emblem (five pointed, right-leaning feathers) looks 'an awful lot like' the cockatoo it has used on its cans since 2019, delivered by a toy 'carrier cockatoo'. The letter suggests Brisbane use an ibis instead and says the brand 'would also accept tickets'.
Timed to Halloween, when ride-hailing surge pricing spikes, Espolòn's Fare Share program lets people who use a service like Uber or Lyft during qualifying hours submit their receipt for a 50% refund of the fare, up to $25, through 1 November. The brand is amplifying it through creator partnerships, bar and restaurant signage, and Halloween and Día de los Muertos activations in five US cities.
No performance data published yet.
Espolòn cites data showing major cities' ride-sharing costs rose eight to nine times the normal fare on Halloween last year (brand-cited figure) [Marketing Dive]
Channels: Earned media, Creator partnerships, Bar and restaurant signage, In-person activations (Los Angeles, New York City, Dallas, Houston, Austin), Landing page
The Japanese vodka RTD (ready-to-drink) turned Carousel nightclub on Oxford Street into a Japanese convenience store for one night (Thursday 24 Sept), with stocked shelves, fluorescent aisles, a photo booth, seven fridges of -196 and a DJ set from Club Angel.
Absolut Tabasco (Pernod Ricard) · Australia (Sydney)
Sydney Harbour volcano launch
Agency: Initiative, VMO
A 360-degree volcano structure with a giant bottle bursting out of it at the Overseas Passenger Terminal, on display until Oct 5, supported by product trials and a full-funnel media plan.
Agency: Saatchi & Saatchi Australia (production: MOFA, director Nick Kelly)
A Hilux climbs a muddy hill while rival utes (a Mitsubishi Triton and a Mazda BT-50) slide backwards to classical music. It's the latest ad in Toyota's “Don't Send a Ute to Do a Hilux Job” platform.
Olay launched 'Rewrite The #SignsOfAgeing' in Australia, created by Saatchi & Saatchi Singapore with PG One Publicis Singapore, Prodigious Singapore and Beautiful Pictures Australia. The campaign argues that online searches and AI-generated answers about 'signs of ageing' focus narrowly on wrinkles and sagging skin, and invites Australian women to share via the @olayau social handle how they would rewrite those signs to reflect confidence, resilience and experience instead. It is built around a brand-commissioned YouGov Australia survey of 1,009 Australian women aged 30 to 60, run between 29 September and 7 October 2026.
No performance data published yet.
The brand-commissioned YouGov Australia survey found 66% of respondents would decline the chance to be 20 years younger and 90% said ageing had changed them for the better, most often citing wisdom (55%), peace with themselves (49%) and better boundary-setting (46%); yet 72% still linked ageing with fine lines and wrinkles versus only 29% who linked it with confidence (this is research commissioned and released by Olay to support its own campaign, not independently initiated research) [B&T]
Sephora Australia and New Zealand launched a national campaign, under the platform line 'The Search Is Over', built around its 'Only at Sephora' seal, described as a globally unified visual cue meant to help shoppers spot products exclusive to Sephora in stores, on Sephora.com.au and in the Sephora app. Exclusive brands featured include Hourglass, Haus Labs, Rare Beauty, Makeup by Mario, Patrick Ta Beauty, ONE/SIZE, Tarte Cosmetics and Sephora Collection, alongside recent exclusive launches Marc Jacobs Beauty (from 2 September) and MERIT (from 30 September). Agency Hatrik House developed the concept, casting and visual language locally for the ANZ market; the campaign runs nationally through the end of October across paid media, social, digital, Sephora's website and app, and in-store.
The beauty brand built its business on founder-led storytelling and viral TikTok videos, and is now turning that into an in-house entertainment company, Cakes Media, funded from its brand marketing budget.
Reported results
$100 million in sales over three years (as reported by Digiday) [Digiday]
Its 57-minute YouTube documentary has 371,600+ views [Digiday]
Prize Home Lottery No. 325 (Mindset Graph targeting)
Agency: Ripe Solutions, with GumGum (ad tech / targeting)
According to B&T, Mater Lotteries (the lottery arm of the Mater hospital charity, which funds medical research and patient care) worked with ad-tech platform GumGum and media partner Ripe Solutions on its Prize Home Lottery No. 325. Rather than targeting lottery buyers by demographics, GumGum used its 'Mindset Graph' tool to find online content environments, including travel content, where readers already showed aspiration, inspiration and future-focused thinking, and served mobile ad formats there, including a 'Velocity' format showcasing the prize home's interiors rather than its location. GumGum's 'Mindset Portal' also supported real-time optimisation and, the company says, can book placements agentically.
Reported results
GumGum's NSW and Queensland sales director Tim Manton reported brand awareness among women aged 40–64 rose 10%, brand favourability among people interested in playing the lottery rose 11%, ad recall across the full audience rose 7%, click-through rate reached 1.11% and engagement rate reached 9.75% (figures self-reported by GumGum and Mater Lotteries, with no independent audit or stated control group) [B&T]
Travel content was reported to generate 59% greater 'attention' than other content, a metric GumGum measures itself ('we measure attention on every single impression'), again self-reported with no independent verification mentioned [B&T]
Ahead of New Zealand's 7 November general election, Wellington City Mission and agency EightyOne projected the question 'Move On To Where?' onto Parliament (the Beehive), challenging legislation passed under urgency the previous month that lets Police issue move-on orders to people sleeping rough, which the Mission says fails to separate behaviour from circumstances. The projection was paired with a video message from Wellington City Missioner Rev Murray Edridge calling on the Government to find real solutions rather than moving the problem out of sight. The campaign asks all political parties to publicly state their position and commit to removing rough sleeping from the legislation's provisions, and encourages New Zealanders to raise it with local MPs and candidates.
Burger King and agency BBH Dublin turned the brand's own drink cups into oversized cold-plunge baths for runners at the Dublin Marathon, under the tagline 'A Whopper Of A Finish'. Runners could take the plunge alongside a guest, who also received a complimentary 45-minute sauna and cold-plunge session with Saunos Dublin, and participants could claim a free Whopper at participating restaurants. Outdoor and digital ads with lines such as 'Eyes on the fries' ran along the marathon route. It follows a similar Burger King activation at the London Marathon earlier in 2026.
No performance data published yet.
Channels: Experiential / on-site activation, Outdoor, Digital
According to details Domino's shared with Marketing Dive, the chain is launching a tie-up with the video game 'Minecraft Dungeons II' on 26 October across 19 global markets (timing and details vary by market), built around its new Detroit-style personal pizza, the Domino, whose rectangular shape the brand says fits Minecraft's block-based world. Domino's Rewards members who buy a Domino online can unlock an in-game avatar skin, a cape and a 'Cheesy Cube Pet' companion, described as the first co-branded partner pet in the game. The tie-in also includes six collectible packaging designs featuring game characters, a giveaway of 2,000 'Minecraft Dungeons II' game tokens a day from 26 October to 4 November for anyone who buys a Domino and submits proof of purchase on a microsite, a game-themed redesign of the Domino's Tracker 'soon', and content from creators Merrick Hanna, Daphne Le, JoshVFX and the Macfarlane Brothers, including a 15-second TV spot built around the Macfarlane Brothers' content.
No performance data published yet.
Domino's Rewards 'finished 2025 with more than 37 million active users, up nearly 20% since its relaunch in 2023' (a brand-reported figure about the loyalty programme as a whole, not a measured result of this Minecraft tie-in) [Marketing Dive]
Channels: Social media, Creator content, TV, In-game items, Packaging, Microsite
Vitasoy launched 'That's a Little Win', described as its first fully integrated trans-Tasman out-of-home campaign, running through October with an identical creative platform in Australia and New Zealand via media agency Halfdome and out-of-home provider QMS. In Australia it runs on QMS's Digital Large Format network, the City of Sydney and Gold Coast Street Furniture networks and The Convenience Network; in New Zealand it runs on Auckland Transport Street Furniture, premium large format billboards and full-bus wraps. Vitasoy's head of marketing, Sophie Veltman, said the goal was to 'connect with consumers during their everyday routines' with a message meant to feel immediate, personal and uplifting.
No performance data published yet.
Channels: Out-of-home, Digital street furniture, Transit / bus wraps
For Halloween, Pringles extended its 'Once You Pop, the Pop Don't Stop' platform with 'Once You Drop': fans sign an online 'Last Will and Taste-Ament' for the chance to be buried in a branded, can-shaped Pringles urn when they die, fronted by TikTok creator Dan the Funeral Man, a real funeral director. The winner, announced around Halloween, also receives what the brand calls a lifetime supply of Pringles. Entries run via onceyoudrop.com from 13 to 22 October.
For Mental Health Month, Doritos launched 'Fiery Purple Blaze', a flavour sold exclusively in 7-Eleven stores nationwide, continuing its partnership with Australian youth mental health charity ReachOut. Every bag, and the rest of the Doritos core range, carries a QR code linking to ReachOut's online resources, with in-store activity and co-branded touchpoints running throughout October.
No performance data published yet.
Doritos and ReachOut say their partnership, running since 2022, has reached more than 750,000 young people toward a shared goal of helping one million people take action for their mental health (brand- and charity-reported figure) [B&T]
Channels: In-store (7-Eleven), Packaging / QR codes, PR
Food & restaurants · Sport & fitnessCurrently running
Image: B&T
Australian Bananas (Hort Innovation) · Australia
Banana Gym Pass: Bring a banana, bring a mate
Agency: Thinkerbell
In its third year, Banana Gym Pass let anyone who turns up with a banana on National Banana Day (7 October) bring a friend into one of more than 900 participating gyms for free. Nova FM breakfast hosts Ricki-Lee Coulter and Tim Blackwell fronted the launch, with a squad of influencers posting their own gym visits.
No performance data published yet.
More than 900 gyms took part nationally for the one-day pass (brand/agency-reported), after the platform reportedly reached 'a thousand gyms' in its second year [B&T]
Channels: OOH (out-of-home advertising), Online video, Radio (Nova FM), Paid and owned social, Influencers
Food & restaurants · Media & entertainmentRecently launched
Image: Adweek
KFC UK & Ireland · UK
Believe in Chicken: the 30-minute game show
The latest chapter of KFC's “Believe in Chicken” platform is a 30-minute TV game show where 30 real KFC fans (not actors) compete to prove their devotion to the chicken.
No performance data published yet.
More than 50,000 people applied to be on the show (an interest signal, not a performance result) [Adweek]
In an opinion piece for B&T written by MoleMap ANZ's own chief marketing officer, Duncan Armour, the skin-checking provider describes how a social campaign called 'Map Your Future' grew into a full brand platform across Australia and New Zealand. Instead of fear-based messaging about skin cancer risk, the campaign reframes skin checks around people's future plans, such as travel, fitness and family milestones ('selling the future, not the check'). The first phase ran from July to September 2026 across on-demand TV, radio, billboards, bus stops, retail screens and social; a second phase launched on 1 November 2026 ahead of the summer peak.
Reported results
Armour writes that the campaign was seen or heard more than 34 million times, and that MoleMap had its best July-to-September quarter on record with more than 25,639 skin check bookings, up 20% year on year; he models that around 2,000 of those bookings, about 2.8 times media spend, are attributable to the campaign specifically above always-on activity (all figures and the modelled attribution are self-reported by MoleMap's own CMO (chief marketing officer) in an op-ed, not independently audited) [B&T]
He also reports that 64 social posts drew 1.3 million video views and almost 10,000 engagements, one story reached 200,000 organic Instagram views, and talk radio in Sydney and Melbourne drove about 10.5 website visits per ad compared with 1.6 in Adelaide (again self-reported by the brand) [B&T]
Channels: On-demand TV, Radio, Billboards, Bus stops, Retail screens, Social
Sexual wellness retailer Lovehoney launched 'DND', a series of off-grid cabin stays with Into The Wild Escapes where couples screenshot their phone screen time on arrival and again on departure: the bigger the drop, the bigger the discount, and couples who halve their scrolling stay free. Each cabin swaps phones for a disposable camera and a journal, and every stay includes a Lovehoney 'Reconnect Kit' (valued by the brand at over $250) sent before arrival.
No performance data published yet.
Lovehoney cites its own research that Australians give their screens '12 times more attention' than their partner (brand-reported figure) [Campaign Brief]
Medibank launched 'Untangle', a national brand platform via Colenso BBDO that reframes mental fitness as small, everyday actions rather than a crisis response, building on the 'Family Roast' conversation card game it launched the previous year. The work runs across TV, out-of-home and social, with content partnerships alongside news.com.au and Mamamia.
No performance data published yet.
Medibank says the platform sits inside a wider commitment to invest $100 million in mental health over the next five years (brand-reported figure: a planned spend, not a measured result) [Campaign Brief]
Wet Ones used fingers, palms and knuckles arranged to look like bare bottoms across New York OOH (out-of-home advertising), after New York City transit declined to run the ads underground. Interactive 'Take a Wet Ones' walls hand out samples, and a social challenge invites people to post their own 'hand butt' photos on Instagram and TikTok.
No performance data published yet.
A cited OnePlus study found just over half of Americans use hand wipes in an intimate area [B&T]
Flushed wipes are said to cost US clean water utilities an estimated $441 million a year in maintenance, equipment damage and repairs [B&T]
Channels: OOH (street screens, bus shelters, wrapped buses, Times Square), Experiential sampling walls, Social (Instagram, TikTok)
Highlights aged-care closures forcing older Kiwis to drive long distances to see their partners (one example: 239 km a day). Older people hitchhiked on Auckland roads with signs reading “Take me to my wife/husband”.
No performance data published yet.
Channels: Outdoor, Print, Radio, Digital, Street activation, Landing page with email-your-MP tool
Ahead of its animated film 'The Cat in the Hat' (opening 6 November), Warner Bros. Pictures Animation partnered with Sawhorse, a media company specialising in user-generated-content gaming experiences, to launch branded content inside three existing Roblox games with built-in audiences: +1 Speed Keyboard Escape, +1 Kitten Keyboard Escape and Dreamville. Running from 19 October to 8 November, players team up with the Cat to cause mischief and can unlock six film-inspired items meant to be used with friends, including a Thing Box that releases Thing 1 and Thing 3, a Glitter Trumpet and a Hat Cannon Launcher, with limited-time avatar items offered to encourage repeat visits.
No performance data published yet.
Channels: Roblox, In-game items, User-generated content games
Agency: Howatson+Company (directed by Rabbit's Al Morrow)
Zelora, a solar and battery company, launched its first brand campaign built around 'Gary', a character played by actor Michael Logo who represents ongoing after-installation support. The hero film follows Gary from a customer's first phone call through installation day to years of continued help, aiming to address doubts about who supports customers once solar and batteries are installed. The integrated campaign runs across BVOD, SVOD, YouTube, Meta, out-of-home, digital display, in-store at Bunnings and Zelora's website.
Property & construction · Food & restaurantsRecently launched
Image: Mumbrella
Trade Me Property · New Zealand
The Flavour of Your Neighbourhood
Agency: Studio Prism (in-house) and Curious Nation
Trade Me Property turned its own property-search data into four food activations: a tasting trail at Cambridge Farmers' Market, a cafe takeover with branded coffee sleeves in Mt Eden, free hot chips at a Island Bay kiosk, and a bakery roadside stall in Heathcote. Each stop ties a local search or sales statistic to a food experience, with QR codes and signage pointing back to the Trade Me Property site.
No performance data published yet.
Mt Eden is described as New Zealand's most searched suburb, with over 1.5 million searches in six months (Trade Me's own data) [Mumbrella]
Island Bay is described as the nation's most watch-listed suburb, and Heathcote as Canterbury's fastest-selling suburb (Trade Me's own data) [Mumbrella]
Channels: Experiential (markets, cafes, kiosks, bakery stall), Custom packaging and signage, PR, Social
Property & construction · Finance & banking · Media & entertainmentCurrently runningRecently launched
Image: B&T
News Australia × CommBank · Australia
The Home Front
An ongoing, editorially led national campaign on housing affordability, covering negative gearing, stamp duty, first-home buyer schemes and alternatives like prefab housing and guarantors. It's built on research from The Growth Distillery and SEC Newgate Research.
Under chief marketing and customer officer Elizabeth Preis, Victoria's Secret reworked its annual Fashion Show (held in Los Angeles on 18 October) to be, in Preis's words, 'much more participatory as a night of fun and friendship'. Changes included ticket drops, a nationwide search for a new Angel, and an 'Angels Among Us' episodic series, plus the brand's first-ever post-show TikTok Live. The show streamed globally on YouTube and the brand's social channels. This was the second show staged under Preis, who joined the company in May 2025.
Planet Fitness Australia launched 'Feeling Gymtimidated?', an integrated campaign via Engine that targets 'gymtimidation': the feeling that gym culture makes people feel unfit enough to join in the first place. Two launch films use exaggerated gym stereotypes and Australian humour, 'Bunny Babe' (a parody of a fitness-influencer personal trainer sales pitch) and 'Lunks' (following two heavy lifters), alongside nine additional social reels. The campaign has its own audio signature, an acapella sting with a tuba bassline, and runs nationally across TV, BVOD, digital, social, out-of-home and radio.
No performance data published yet.
Channels: TV, BVOD, Digital, Social, Out-of-home, Radio
Powerade responded to backlash against Novig, a US sports trading platform whose early-September campaign used provocative imagery of actor Sydney Sweeney, with 'Never Just Sports' via Ogilvy: footage of real women athletes completing genuine sporting feats, screened on a Times Square billboard over a weekend.
No performance data published yet.
Channels: OOH (out-of-home advertising) (Times Square, New York)
Sport & fitness · Media & entertainmentCompletedReported as successful
Image: Campaign Brief
Brisbane Bullets (NBL) · Australia (Brisbane)
Pat Rafter Arena launch
Agency: Sunny Advertising
A digital campaign to sell the Bullets' first basketball game at Pat Rafter Arena, the first basketball fixture at the venue played with the roof open.
Reported results
The game sold out, according to the agency (Bullets beat the NZ Breakers 88–85) [Campaign Brief]
Sport & fitness · Retail & fashionCurrently running
Image: Digiday
Hoka · US (New York)
NYC Marathon run-up
Agency: Jellyfish
Rather than race day, Hoka targets the training weeks before the Nov 2 NYC Marathon: a Strava challenge whose borough-by-borough progress is shown live on digital billboards across the city.
No performance data published yet.
Channels: Strava challenge, DOOH (digital out-of-home), TikTok & Meta paid social, 6 creators, Block party (Oct 3)
Agency: History Will Be Kind (concept and PR), with Curious Nation (event production)
Uber Australia ran 'Uber Clubhouse for Seniors', a free two-night pop-up at one of Melbourne's oldest lawn bowls clubs on 8 and 9 October as part of the Victorian Seniors Festival. Guests were invited to bring a 'Bowls Buddy' for a friendly lawn bowls competition with a live DJ, drinks, snacks and prizes including Uber discount codes, alongside hands-on help with app features such as Simple Mode, Family Profiles, Call to Ride and the Multi Purpose Taxi Program. A dedicated pick-up and drop-off zone let staff help guests book rides on the spot. Uber also ran a support hub at the Victorian Seniors Festival Celebration Day at Federation Square on 3 October.
No performance data published yet.
Uber says more than 10,000 Victorian Seniors Card holders have redeemed its ride discounts, with about 3,000 accessing them across thousands of discounted trips each month (brand-reported figure about the wider Seniors Card partnership, not a measured result of this specific two-night pop-up) [Campaign Brief]
Channels: Experiential / in-person event, PR, In-app features
Agency: In-house (Boost Mobile), with creative agency and production company Little Big Engine
Boost Mobile launched 'What's Your Plan?', built around former heavyweight boxing champion Mike Tyson's line that everyone has a plan until they get punched in the mouth. The creative follows everyday customers dealing with hidden fees and surprise price hikes before Tyson appears to deliver a 'wake-up call' and point them to Boost Mobile's $25-a-month unlimited, no-contract plan, which the brand says is available indefinitely (a brand pricing claim, not independently verified). Boost Mobile is also sponsoring the Mike Tyson Invitational on 24 October, with further events planned for 2027. The campaign runs across TV, connected TV, social, audio, digital, in-store and out-of-home in the US from mid-October through December.
No performance data published yet.
Channels: TV, Connected TV, Social media, Audio, Digital, In-store, Out-of-home
Sequel to last year's network-security campaign with alien villains, again starring Steve Buscemi as the Supreme Leader. A 90-second hero film plus two 30-second spots, directed by Randy Krallman.
No performance data published yet.
Previous chapter: the original was recognised in the Craft section of Creative Review's Annual Awards 2026 [Creative Review]
