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The last three weeks of marketing and advertising news from 14 trade publications. Headlines, dates and summaries are shown exactly as each publisher released them. Click through to read the original.
GEO: generative engine optimisation
244 stories
Mumbrella·
Publisher's summary: “Lube. It’s lube right? 100% it’s an ad for lube”. This was the Mumbrella comment that suggested there was more than met the eye about a trailer timed for Halloween titled: “Don’t Let The Dryness Get You”. Our mystery began on Wednesday when Mark Anderson,…
B&T·
Publisher's summary: Raytheon, Lockheed Martin and Blackrock on notice as Mamamia's slate opens door to "less obvious" brand partnerships.
Campaign Brief·
Publisher's summary: Independent integrated agency Five by Five Global has unveiled its new global identity, FbF, marking the next chapter fo...
Brand & design
Mumbrella·
Publisher's summary: The AFR has released its 2026 Young Rich List, revealing a decline in total wealth among Australia’s richest under 40. Canva co-founders Melanie Perkins and Cliff Obrecht retained their top position despite significant losses in their personal fortunes. The…
Campaigns
Mumbrella·
Publisher's summary: Homewares brand Canningvale has tapped creator agency Stick to develop a new user-generated campaign to promote its next towel sale. The announcement: Canningvale claims first Canstar towel win as creator partnership with Sticki grows The win follows an…
UGC: user-generated content
Campaigns · Social & creators
B&T·
Publisher's summary: Five by Five become FbF, sensibly deciding against bFF.
Brand & design
Mumbrella·
Publisher's summary: Relationships Australia NSW has launched a new relationship advice podcast series titled Are We Good? as part itd campaign for Mental Health Month. The announcement: Relationships Australia NSW (RANSW) has launched Are We Good?, a six-part podcast about why…
B&T·
Publisher's summary: Jo Hines becomes the next face on the Between Gigs series. Which can't see slowing down any time soon.
Mumbrella·
Publisher's summary: Ad technology firm Nexxen has outlined four key shifts it expects to impact TV and digital advertising next year The announcement: Nexxen’s 2027 APAC Predictions: Four Shifts Set to Reshape TV and Digital Advertising In 2027, advertising across Asia-Pacific…
Mumbrella·
Publisher's summary: Digital content platform Convo Media has expanded into connected TV with the launch of Storyvideo, a multi-platform advertising format. The announcement: Australian digital content and cross-screen advertising platform Convo Media has launched StoryVideo, a…
Social & creators · Media & ad tech
Mumbrella·
Publisher's summary: Vayner Media has appointed Anita Munro as managing director for Asia Pacific, succeeding Tim Lindley, who is stepping down after six years. Munro, who joins from WPP Media, is expected to lead the agency’s growth in the region. The announcement: VaynerMedia…
People & agencies
Campaign Brief·
Publisher's summary: Castello has launched a new Australian campaign created by The Barn, the in-house agency of its parent company, dairy co...
Campaigns
Mumbrella·
Publisher's summary: Creative agency Jack Nimble has partnered with Pandora to launch the Talisman collection in Australia and New Zealand. The campaign adapts global assets to resonate with local audiences through symbolic jewellery and zodiac themes. The announcement:…
B&T·
Publisher's summary: Here's a piece of work you shouldn't sleep on.
B&T·
Publisher's summary: Bloke who barks at women is the first one to go. Quelle surprise.
Mumbrella·
Publisher's summary: News Corp Australia and the Victoria Racing Club have launched a new media campaign to promote various racing events throughout the year. The initiative aims to attract younger audiences and increase membership for the VRC. The announcement: News Australia…
Campaigns
B&T·
Publisher's summary: Like an over-proofed loaf, Stagwell's rise seems set to continue.
Campaign Brief·
Publisher's summary: Pepperstone Crypto and independent media agency Match & Wood have taken an unconventional route into Australia’...
Campaigns · Activations
B&T·
Publisher's summary: Rexona team don't finish high and dry at the Cartology awards.
Campaigns
B&T·
Publisher's summary: Assisterhood team heads to London for a life of warm beer, crap coffee and infuriating public transport.
B&T·
Publisher's summary: The days of the Metaverse capsule collection are long gone, it seems.
Campaigns
Mumbrella·
Publisher's summary: Independent men’s lifestyle publisher Man of Many is set to launch a new podcast network and vertical video feed as part of its 2027 content pipeline. The announcement: Man of Many, Australia’s leading independent men’s lifestyle publisher, has unveiled its…
Mumbrella·
Publisher's summary: Competition is nothing new for Norway’s major publishers, which routinely vie for readers, exclusives and advertising spend. But on Friday morning last week, the country’s publishing heavyweights found themselves united against a common adversary: Meta. What…
Social & creators
Campaign Brief·
Publisher's summary: Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a...
Campaigns
B&T·
Publisher's summary: No one wants a Sticki towel. Or so we thought.
AdExchanger·
Publisher's summary: Reddit is getting ready to shift to a login-only experience, CEO and Co-Founder Steve Huffman told investors on the company’s Q3 earnings call Thursday. Starting in Q4, Reddit will test logged-in-only mode in “select markets outside the US,” Huffman said,…
Social & creators · AI & tech · Search & GEO
AdExchanger·
Publisher's summary: Amazon is building new AI features into its ads business, and humans are still the ones making the purchases – for now. The post Unrealized AI Investments Drag Amazon’s Income, But AWS And Ads Are Still Growing appeared first on AdExchanger .
AI & tech
B&T·
Publisher's summary: Like a middle-aged man with a tired pair of Pumas at Park Run, the old WPP was not keeping pace.
Mumbrella·
Publisher's summary: Back in 2015, in a Florida ballroom, a retired media agency boss named Jon Mandel stood up in front of America’s biggest advertisers and said the quiet part out loud. Kickbacks, the former MediaCom CEO told the Association of National Advertisers conference,…
B&T·
Publisher's summary: Google loses two CommBanks in one day after getting a bit carried away with the company card on AI infrastructure.
AI & tech
Campaign Brief·
Publisher's summary: Investment app Pearler frightened Sydney’s morning commuters this week with an army of skeletons in business suits...
Activations
Campaign Brief·
Publisher's summary: Young Bloods NSW has extended the submission deadline for The Scrappys by more than a week, following popular demand. En...
Campaign Brief·
Publisher's summary: Hardie Grant Media has relaunched and reimagined its 20-year-old consulting arm Reload Consulting as Chapter One Consult...
Campaign Brief·
Publisher's summary: WPP Media New Zealand has appointed Georgina McKinnon as Chief Executive Officer. McKinnon succeeds John Halpin, who has...
People & agencies
Campaign Brief·
Publisher's summary: VaynerMedia has appointed Anita Munro as Managing Director for Asia Pacific, starting in January. She succeeds Tim Lindl...
B&T·
Publisher's summary: NRL and true crime pods are begging for a cross-over episode, we think.
Social & creators
B&T·
Publisher's summary: Vayner finds itself a new APAC boss, who says she's equally well versed on chilli crab and Chiko rolls.
Campaign Brief·
Publisher's summary: The GPT Group’s (GPT) national portfolio of leading shopping centres and Fabric, part of TBWA\Australia, are celeb...
Campaigns
B&T·
Publisher's summary: Stu Turner joins Dentsu Creative. And says he cannot wait for weekly office sushi.
People & agencies
B&T·
Publisher's summary: A whole evening of micro-dramas! Like being in the smoking area at the Coogee Bay Hotel.