Things Accountants Say

Tax time is something every small-business owner has a story about. Things Accountants Say turns those stories into short comedy sketches, co-written with real accountants, so the jokes are accurate as well as funny. The humour is about shared experience (the shoebox of receipts, the last-minute panic), never mocking customers, and each sketch ends with a simple tip that shows how Xero makes that moment easier.

1. 1Collect real tax-time frustrations through a quick survey of customers and accountant partners.
2. 2Pair a comedy writer with a few working accountants to turn the best ones into short scripts.
3. 3Film a batch of 30 to 60 second sketches with a consistent cast, so people recognise the series.
4. 4Release weekly in the lead-up to tax deadlines on LinkedIn and TikTok, with a short tip in each caption.
5. 5Invite viewers to share their own stories, and turn the best into the next round of sketches.

Channels: LinkedIn, TikTok, Instagram Reels, YouTube Shorts, Email, Accountant partners

Audience: Small-business owners and sole traders, plus the accountants and bookkeepers who work with them