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Trend · Getting found inside AI answers
SEO has a new sibling: getting found inside AI answers
SEO: search engine optimisation
When people ask ChatGPT or Google's AI Mode what to buy, which brands get mentioned? A new study says reviews and evidence help, and new tools are popping up to track it.
3 min readOur analysis and study notes, not news reporting
The TL;DR (too long; didn't read)
- ‘GEO’ = generative engine optimisation: showing up in AI-written answers.
- Third-party proof (reviews, data) appears to matter (Marketing Week).
- B2B (business-to-business) marketers are being told: less content, better content.
01
Why it's different from SEO
Classic search gives a list of links. AI answers give a summary, often naming only a few brands. If you're not in the answer, you may be invisible.
Read the original reporting
- Layer reviews and evidence to show up higher in GEO, study suggests ↗
Marketing Week · 29 Sept 2026
- ‘Quantity down. Quality up’: B2B marketers urged to rethink search ↗
Marketing Week · 29 Sept 2026
- Diploria AI launches to show brands how they appear in ChatGPT, Gemini and Google AI Mode ↗
Campaign Brief · 29 Sept 2026