The Breakdown
Greenpeace Australia Pacific · The Flipper (Scott Reef campaign)
Greenpeace gave an endangered reef a single voice: a turtle in a courtroom
Rather than listing species and well counts, Greenpeace's campaign against a Woodside gas project has an actor voice one green sea turtle defending her home in court, then asks the public to put pressure on two named politicians.
The TL;DR (too long; didn't read)
- Greenpeace Australia Pacific launched a campaign, created by Thinkerbell with production by Collider and music by Music Mill and Sonar Music, against Woodside's plan to drill up to 57 wells around Scott Reef, which it calls Australia's largest oceanic reef.
- The centrepiece is a courtroom-set film in which actor Michael Caton voices a green sea turtle defending her home, set to a Radiohead soundtrack, running across OOH (out-of-home advertising), digital, social, influencer and cinema, and asking the public to tag federal MPs, Environment Minister Murray Watt and Prime Minister Anthony Albanese.
- It ties into Radiohead's first Australian tour in 15 years, with $2 from every ticket going to Greenpeace Australia Pacific and the Australian Marine Conservation Society, matched by the band, though no campaign results have been reported yet.
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One voice instead of a species list
The reef is described as home to green sea turtles, endangered pygmy blue whales and thousands of marine species, but the film doesn't try to represent all of them; it picks one turtle and gives her a voice and a courtroom to argue in.
That's a bet that people connect more with one specific, personified character pleading her case than with a list of statistics about biodiversity loss.
Read the original reporting
- Greenpeace Gives Woodside The Flipper Via Michael Caton & Thinkerbell ↗
B&T · 10 Nov 2026
- Greenpeace calls on Australians to ‘flip off’ Woodside in Scott Reef campaign via Thinkerbell ↗
Campaign Brief · 9 Nov 2026