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The last three weeks of marketing and advertising news from 14 trade publications. Headlines, dates and summaries are shown exactly as each publisher released them. Click through to read the original.
GEO: generative engine optimisation
46 stories
AdExchanger·
Publisher's summary: Reddit is getting ready to shift to a login-only experience, CEO and Co-Founder Steve Huffman told investors on the company’s Q3 earnings call Thursday. Starting in Q4, Reddit will test logged-in-only mode in “select markets outside the US,” Huffman said,…
Social & creators · AI & tech · Search & GEO
AdExchanger·
Publisher's summary: Amazon is building new AI features into its ads business, and humans are still the ones making the purchases – for now. The post Unrealized AI Investments Drag Amazon’s Income, But AWS And Ads Are Still Growing appeared first on AdExchanger .
AI & tech
B&T·
Publisher's summary: Google loses two CommBanks in one day after getting a bit carried away with the company card on AI infrastructure.
AI & tech
Muse by Clio·
AI & tech
Search Engine Journal·
Publisher's summary: Google’s Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Here’s what advertisers can consider for 2027. The post Google’s Ads Decoded Explores How AI Is Changing Search Behavior appeared first on Search…
AI & tech · Search & GEO
Search Engine Journal·
Publisher's summary: Google’s Q3 stock plunge puts AI spending and Search ad revenue under scrutiny. Here’s what the earnings reveal for PPC advertisers. The post Google’s Q3 Selloff Raises Advertiser Concerns About AI Search appeared first on Search Engine Journal .
AI & tech · Search & GEO
Search Engine Journal·
Publisher's summary: AI search merges businesses with their lookalikes, and courts are holding platforms liable. Here’s how conflation happens and how to make your entity unmistakable. The post Accurate Facts Can Still Produce A False AI Answer, And Courts Are Starting To Hold…
AI & tech · Search & GEO
Adweek·
Publisher's summary: The company reported its highest-ever operating margin in Q3 of 13.9%
AI & tech
Retail Dive·
Publisher's summary: A new version of the retailer’s Shop the Look tool generated 10% higher engagement in a pilot.
AI & tech
Retail Dive·
Publisher's summary: Retailers should consider the quality of their metadata to prepare for a predicted upswing in AI usage, new research finds.
AI & tech
Adweek·
Publisher's summary: CEO Mark Penn said Stagwell’s AI tools can help clients’ reduce their marketing costs by $100 million per year
AI & tech
Marketing Dive·
Publisher's summary: New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.
Social & creators · AI & tech
Retail Dive·
Publisher's summary: The retailer expects around 200,000 seasonal employment applications. Its new AI platform aims to reduce the administrative tasks associated with hiring.
AI & tech
Marketing Dive·
Publisher's summary: The rate of ad revenue growth decelerated in Q3 for Google’s core business despite a jump in query volume driven by AI features.
AI & tech · Search & GEO · People & agencies
Adweek·
Publisher's summary: Plus, why AEO is not the new SEO.
SEO: search engine optimisation
AI & tech · Search & GEO
Search Engine Journal·
Publisher's summary: Identify OpenAI Aura blocks that stop agents from opening your site, and gather evidence to request a review. The post OpenAI’s Aura Safety Check Can Block Your Site From ChatGPT Browsing appeared first on Search Engine Journal .
AI & tech · Search & GEO
Marketing Week·
Publisher's summary: As brand building collides with the emergence of AI in the buying journey, most B2B firms are looking to drive visibility among large language models. Source
B2B: business-to-business
AI & tech
AdExchanger·
Publisher's summary: Tatari's new optimization engine sits at the ad server level and uses machine learning to determine which TV ads to serve to which audiences. The post Tatari Gives CTV Ad Matching The Max Treatment appeared first on AdExchanger .
CTV: connected TV
AI & tech · Media & ad tech
Adweek·
Publisher's summary: In the first big tech earnings trickling in, investors are rewarding positive cash flow and penalizing cash burn. Is capex a less pertinent metric for the hyperscalers now?
AI & tech · Media & ad tech · People & agencies
Search Engine Journal·
Publisher's summary: HubSpot's traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google. The post HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing appeared first on…
CMO: chief marketing officer
AI & tech · Search & GEO · People & agencies
Search Engine Journal·
Publisher's summary: Watch our team audit a real website live with Loren Baker and Vahan Petrosyan, and learn which technical SEO & AI-readiness checks your audit needs. The post Technical SEO Audit For AI Search: Watch Us Do It Live [Webinar] appeared first on Search Engine…
SEO: search engine optimisation
AI & tech · Search & GEO
Digiday·
Publisher's summary: AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here's why it's still an anomaly in retail.
AI & tech
B&T·
Publisher's summary: Is AI coming for your job? Don't worry! We've been told we'll be out of a job soon for the past decade.
AI & tech · Media & ad tech
AdExchanger·
Publisher's summary: What Google advertising business? To be fair, Google did earn $127.6 billion in Q3 this year, up a staggering 25% from a year before. And that’s practically all from advertising. YouTube Ads cleared $11.2 billion, up almost 10% year over year, while Google…
Social & creators · AI & tech · People & agencies
Campaign Brief·
Publisher's summary: Sonar Music co-founder Antony Partos picked up Best Music for a Television Drama at last night’s APRA AMCOS Screen...
AI & tech · Awards
Search Engine Journal·
Publisher's summary: Google Search revenue growth slowed for a second straight quarter, and lower AI Mode monetization was one reason given. The post Google Says Lower AI Mode Monetization Weighed On Search Growth appeared first on Search Engine Journal .
AI & tech · Search & GEO
Social Media Today·
Publisher's summary: The company offered new insights into how its artificial intelligence enhancements are powering clicks and conversions.
Social & creators · AI & tech
Social Media Today·
Publisher's summary: The expansion marks the next step in Meta's plan to get billions of people using its AI agents.
Social & creators · AI & tech
Search Engine Journal·
Publisher's summary: Pages cited by AI often answered a question in their first lines, though the gap was smaller against pages AI pulled up but didn’t cite. The post Pages AI Cited Got Straight To The Answer More Often, Data Shows appeared first on Search Engine Journal .
AI & tech · Search & GEO
Social Media Today·
Publisher's summary: Waddle World is designed to offer children a “Tamagotchi-style pet raising” experience, while Style Sketch creates outfits from uploaded images of users’ clothes.
Social & creators · AI & tech
AdExchanger·
Publisher's summary: Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday. The others are an update to GEM, the ads recommendation model it introduced last year, and a new…
Campaigns · Social & creators · AI & tech
Search Engine Journal·
Publisher's summary: Understand why Google can serve unindexed hreflang URLs and why market pages need unique local value to stand out in AI search. The post The Hreflang Magic Trick – It Routes, It Doesn’t Rank appeared first on Search Engine Journal .
AI & tech · Search & GEO
Muse by Clio·
AI & tech · Brand & design
Marketing Week·
Publisher's summary: Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. Source
Social & creators · AI & tech
Search Engine Journal·
Publisher's summary: Decodo has introduced Web Data API, combining scraping, searching, mapping, and crawling under one key for AI agents and retrieval pipelines. The post Decodo Launches Web Data API To Give AI Agents Web Access appeared first on Search Engine Journal .
AI & tech · Search & GEO
Campaign Brief·
Publisher's summary: By Lahra Carey, Principal, Narrative Communications A client needs to tell frontline staff and a handful of local...
AI & tech
Search Engine Journal·
Publisher's summary: Rajan Patel wrote on X that disabled source clicks on Google Discover AI summaries were a bug in an experiment that has been turned off. The post Google Turns Off Discover Experiment After AI Summary Source Bug appeared first on Search Engine Journal .
AI & tech · Search & GEO
Search Engine Journal·
Publisher's summary: Why would an AI search provider keep trusting information a brand hides from its own website? The parallels with cloaking are too close to ignore. The post Why We Should Fear The Shadow Web We’re Building For AI appeared first on Search Engine Journal .
AI & tech · Search & GEO
Search Engine Journal·
Publisher's summary: Google is testing AI Mode ads informed by connected Gmail and Photos data, as its privacy policy adds an exception for ad personalization. The post Google Privacy Update Lets Connected Apps Shape AI Mode Ads appeared first on Search Engine Journal .
AI & tech · Search & GEO
Marketing Week·
Publisher's summary: Marketers who think carefully about what they measure and use their judgement to identify what matters most will be best placed to drive growth. Source
AI & tech · Media & ad tech