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The last three weeks of marketing and advertising news from 14 trade publications. Headlines, dates and summaries are shown exactly as each publisher released them. Click through to read the original.
GEO: generative engine optimisation
20 stories
Mumbrella·
Publisher's summary: The AFR has released its 2026 Young Rich List, revealing a decline in total wealth among Australia’s richest under 40. Canva co-founders Melanie Perkins and Cliff Obrecht retained their top position despite significant losses in their personal fortunes. The…
Campaigns
Mumbrella·
Publisher's summary: Homewares brand Canningvale has tapped creator agency Stick to develop a new user-generated campaign to promote its next towel sale. The announcement: Canningvale claims first Canstar towel win as creator partnership with Sticki grows The win follows an…
UGC: user-generated content
Campaigns · Social & creators
Campaign Brief·
Publisher's summary: Castello has launched a new Australian campaign created by The Barn, the in-house agency of its parent company, dairy co...
Campaigns
Mumbrella·
Publisher's summary: News Corp Australia and the Victoria Racing Club have launched a new media campaign to promote various racing events throughout the year. The initiative aims to attract younger audiences and increase membership for the VRC. The announcement: News Australia…
Campaigns
Campaign Brief·
Publisher's summary: Pepperstone Crypto and independent media agency Match & Wood have taken an unconventional route into Australia’...
Campaigns · Activations
B&T·
Publisher's summary: Rexona team don't finish high and dry at the Cartology awards.
Campaigns
B&T·
Publisher's summary: The days of the Metaverse capsule collection are long gone, it seems.
Campaigns
Campaign Brief·
Publisher's summary: Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a...
Campaigns
Campaign Brief·
Publisher's summary: The GPT Group’s (GPT) national portfolio of leading shopping centres and Fabric, part of TBWA\Australia, are celeb...
Campaigns
Campaign Brief·
Publisher's summary: Social-first creative and production agency Jack Nimble has teamed up with global jewellery brand Pandora to bring its T...
OOH: out-of-home advertising
Campaigns · Social & creators · Media & ad tech
Digiday·
Publisher's summary: See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.
Campaigns · Social & creators
Creative Review·
Publisher's summary: Created by adam&eve\TBWA, the work takes aim at tech billionaires’ apocalyptic tendencies while offering outdoor enthusiasts the chance to win a fully stocked bunker
Campaigns · Media & ad tech
Campaign Brief·
Publisher's summary: For anyone seeking weight loss support, navigating traditional medical pathways can feel like a nightmare. Intimidating ...
OOH: out-of-home advertising
Campaigns · Media & ad tech
StopPress·
Publisher's summary: Insurance and investment company MAS has launched a new campaign highlighting its expert financial advice for members. The post MAS launches new brand campaign via Yarn appeared first on stoppress.co.nz .
Campaigns
Campaign Brief·
Publisher's summary: Contiki sets off in a new direction today, launching the biggest business and brand transformation in the company’...
Campaigns
Campaign Brief·
Publisher's summary: Uber Eats is once again surprising Japan with the sheer scale of their in-store pricing initiative, with the second inst...
Campaigns
AdExchanger·
Publisher's summary: Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday. The others are an update to GEM, the ads recommendation model it introduced last year, and a new…
Campaigns · Social & creators · AI & tech
StopPress·
Publisher's summary: Childfree community The Others Club has unveiled a new brand identity by Christchurch-based studio March Design. The post The Others Club unveils new identity by March Design appeared first on stoppress.co.nz .
Campaigns · Brand & design
StopPress·
Publisher's summary: Westpac New Zealand has launched 'Collective thought', a new campaign tapping into people’s money hopes, dreams and bugbears. The post Westpac NZ’s new campaign taps into hopes and bugbears appeared first on stoppress.co.nz .
Campaigns
Creative Review·
Publisher's summary: This subtle new film from BBC Creative emphasises the complex work that Children in Need workers perform to help support young people
Campaigns