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The last three weeks of marketing and advertising news from 14 trade publications. Headlines, dates and summaries are shown exactly as each publisher released them. Click through to read the original.
GEO: generative engine optimisation
28 stories
Mumbrella·
Publisher's summary: Vayner Media has appointed Anita Munro as managing director for Asia Pacific, succeeding Tim Lindley, who is stepping down after six years. Munro, who joins from WPP Media, is expected to lead the agency’s growth in the region. The announcement: VaynerMedia…
People & agencies
Campaign Brief·
Publisher's summary: WPP Media New Zealand has appointed Georgina McKinnon as Chief Executive Officer. McKinnon succeeds John Halpin, who has...
People & agencies
B&T·
Publisher's summary: Stu Turner joins Dentsu Creative. And says he cannot wait for weekly office sushi.
People & agencies
Campaign Brief·
Publisher's summary: Dentsu Creative Australia has appointed internationally awarded creative leader Stu Turner as Chief Creative Officer, re...
People & agencies
Mumbrella·
Publisher's summary: Dentsu Creative Australia has appointed Stu Turner as its new chief creative officer, bringing with him more than two decades of industry experience. Turner is an industry heavyweight, having previously held senior creative roles at VML, the Royals, DDB and…
People & agencies
Mumbrella·
Publisher's summary: Independent creative agency Kerfuffle has appointed Raphael Tamkalis as its new design director. The move follows recent client wins and aims to enhance the agency’s design capabilities. The announcement: Kerfuffle to push craft with Raphael Tamkalis joining…
Brand & design · People & agencies
StopPress·
Publisher's summary: OMD NZ has appointed Tom Harrison as head of strategy, where he will lead strategic direction across the agency’s client portfolio. The post OMD NZ appoints Tom Harrison as head of strategy appeared first on stoppress.co.nz .
People & agencies
AdExchanger·
Publisher's summary: DoorDash on Thursday confirmed the rumors and announced its intention to acquire Instacart at a $17 billion valuation. The deal is a logical one for a variety of reasons. The two fit into the same category of mobile app-based, last-mile-fulfillment…
Media & ad tech · People & agencies
Marketing Dive·
Publisher's summary: The rate of ad revenue growth decelerated in Q3 for Google’s core business despite a jump in query volume driven by AI features.
AI & tech · Search & GEO · People & agencies
Adweek·
Publisher's summary: In the first big tech earnings trickling in, investors are rewarding positive cash flow and penalizing cash burn. Is capex a less pertinent metric for the hyperscalers now?
AI & tech · Media & ad tech · People & agencies
Search Engine Journal·
Publisher's summary: HubSpot's traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google. The post HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing appeared first on…
CMO: chief marketing officer
AI & tech · Search & GEO · People & agencies
Mumbrella·
Publisher's summary: Performance agency Bonfire has appointed Sarah Salameh as its new SEO Lead. Salameh, who has been with Bonfire for nearly seven years, will oversee the agency’s SEO offering and lead the development of new reporting tools. The announcement: Award-winning…
SEO: search engine optimisation
Search & GEO · People & agencies
B&T·
Publisher's summary: Bonfire gets a new SEO strategist and a new wicket keeper for its indoor cricket team.
SEO: search engine optimisation
Search & GEO · People & agencies
AdExchanger·
Publisher's summary: What Google advertising business? To be fair, Google did earn $127.6 billion in Q3 this year, up a staggering 25% from a year before. And that’s practically all from advertising. YouTube Ads cleared $11.2 billion, up almost 10% year over year, while Google…
Social & creators · AI & tech · People & agencies
Campaign Brief·
Publisher's summary: Scooter, the specialist retail agency that influences buyer behaviour, has appointed Josh Mann as Creative Director and ...
People & agencies
Campaign Brief·
Publisher's summary: Independent media agency Nunn Media has appointed Belinda Miller to the newly created role of Head of Growth as it conti...
People & agencies
Campaign Brief·
Publisher's summary: WPP Media has expanded its Marketing & Technology Consulting practice across Australia and New Zealand, appointing f...
People & agencies
Marketing Dive·
Publisher's summary: The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music and movie partnerships.
CMO: chief marketing officer
People & agencies
Marketing Week·
Publisher's summary: Unilever will ensure price increases are paired with stronger brands or premium innovation, its CEO insists, as the FMCG giant seeks to drive balanced growth. Source
People & agencies
Marketing Dive·
Publisher's summary: The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth among its competitive set.
CMO: chief marketing officer
People & agencies
AdExchanger·
Publisher's summary: Who doesn’t know that doleful tune, “The agencies they are a-changin’.” That’s not exactly how Bob Dylan sang it in the original, but it’s not wrong. One such agency is Marketbridge, a 35-year-old B2B marketing firm that’s been a recent acquirer of agency and…
B2B: business-to-business
People & agencies
Digiday·
Publisher's summary: DMG Media’s year-old New Media division is carving out a new social revenue stream with creator-led IP aimed at younger audiences.
Social & creators · People & agencies
Campaign Brief·
Publisher's summary: 72andSunny has appointed Jessica Thompson as Creative Director, following a stint freelancing with the agency over recen...
People & agencies
Marketing Week·
Publisher's summary: Recorded live at Festival of Marketing, Motorway CMO Naomi Walkland joins The Marketing Week Podcast. Source
CMO: chief marketing officer
Activations · People & agencies
Marketing Week·
Publisher's summary: Marketing brilliance isn't enough to get you the top job. You need to show an understanding of finance, own part of the P&L and dress for the job you want. Source
CMO: chief marketing officer
People & agencies
Marketing Week·
Publisher's summary: Farquhar steps down from his role as marketing, innovation and sustainability director after leading the brand through a period of rapid growth. Source
People & agencies
Marketing Week·
Publisher's summary: The grocer is on a mission to talk up its "great value" and "leading quality" this festive season, building on previous "compelling campaigns". Source
People & agencies
Marketing Week·
Publisher's summary: Lyma has brought in Anna Greene to “drive its next phase of global expansion”. Source
CMO: chief marketing officer
People & agencies