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The last three weeks of marketing and advertising news from 14 trade publications. Headlines, dates and summaries are shown exactly as each publisher released them. Click through to read the original.
GEO: generative engine optimisation
34 stories
Mumbrella·
Publisher's summary: Homewares brand Canningvale has tapped creator agency Stick to develop a new user-generated campaign to promote its next towel sale. The announcement: Canningvale claims first Canstar towel win as creator partnership with Sticki grows The win follows an…
UGC: user-generated content
Campaigns · Social & creators
Mumbrella·
Publisher's summary: Digital content platform Convo Media has expanded into connected TV with the launch of Storyvideo, a multi-platform advertising format. The announcement: Australian digital content and cross-screen advertising platform Convo Media has launched StoryVideo, a…
Social & creators · Media & ad tech
Mumbrella·
Publisher's summary: Competition is nothing new for Norway’s major publishers, which routinely vie for readers, exclusives and advertising spend. But on Friday morning last week, the country’s publishing heavyweights found themselves united against a common adversary: Meta. What…
Social & creators
AdExchanger·
Publisher's summary: Reddit is getting ready to shift to a login-only experience, CEO and Co-Founder Steve Huffman told investors on the company’s Q3 earnings call Thursday. Starting in Q4, Reddit will test logged-in-only mode in “select markets outside the US,” Huffman said,…
Social & creators · AI & tech · Search & GEO
B&T·
Publisher's summary: NRL and true crime pods are begging for a cross-over episode, we think.
Social & creators
Campaign Brief·
Publisher's summary: Social-first creative and production agency Jack Nimble has teamed up with global jewellery brand Pandora to bring its T...
OOH: out-of-home advertising
Campaigns · Social & creators · Media & ad tech
B&T·
Publisher's summary: The winners of the Meta Agency Awards are here!
Social & creators · Awards
Marketing Dive·
Publisher's summary: “Open to Fun” features a mobile minigame, an Alexa integration and placement across Twitch, Prime Video and IMDb.
Social & creators
Marketing Dive·
Publisher's summary: New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.
Social & creators · AI & tech
Marketing Dive·
Publisher's summary: A Super Brand Day event in November will feature products from the Disney Store and brands including Old Navy, Crocs, ColourPop and more.
Social & creators · Activations
Adweek·
Publisher's summary: How creators are building real businesses, going from viral stunts to real connections.
Social & creators
Marketing Week·
Publisher's summary: Despite some B2B brands being wary of investing in influencers, marketers suggest ROI and engagement rates are high for those prepared to take the plunge. Source
B2B: business-to-business
Social & creators
AdExchanger·
Publisher's summary: Last week, a district court judge in New Mexico ordered Meta to pay $25 billion for misleading Facebook users about how it handled their data. It’s an eye-popping number, not only the largest fine ever levied against Meta, but also the largest ever levied…
Social & creators · Media & ad tech
Digiday·
Publisher's summary: See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.
Campaigns · Social & creators
Mumbrella·
Publisher's summary: NOVA partner AIIMS Creator Hub has expanded its podcast offerings with new shows including Mayday and The Disappearance of Katie Walker. The announcement: NOVA Entertainment partner AIIMS Creator Hub continues to build momentum in 2026, expanding its growing…
Social & creators
AdExchanger·
Publisher's summary: What Google advertising business? To be fair, Google did earn $127.6 billion in Q3 this year, up a staggering 25% from a year before. And that’s practically all from advertising. YouTube Ads cleared $11.2 billion, up almost 10% year over year, while Google…
Social & creators · AI & tech · People & agencies
Social Media Today·
Publisher's summary: The company offered new insights into how its artificial intelligence enhancements are powering clicks and conversions.
Social & creators · AI & tech
Social Media Today·
Publisher's summary: The platform’s algorithm-defined feed is designed to improve in-app discovery with tailored recommendations and updates.
Social & creators
Social Media Today·
Publisher's summary: The expansion marks the next step in Meta's plan to get billions of people using its AI agents.
Social & creators · AI & tech
Social Media Today·
Publisher's summary: The local dining list, called Must Eat, is designed to showcase community-sourced spots in the U.S.
Social & creators
Social Media Today·
Publisher's summary: Waddle World is designed to offer children a “Tamagotchi-style pet raising” experience, while Style Sketch creates outfits from uploaded images of users’ clothes.
Social & creators · AI & tech
Search Engine Journal·
Publisher's summary: Bitly's survey shows why SEOs should look beyond short links to fix mismatched landing pages and rethink what click-through rates reveal. The post 79% Of Consumers Quit Social Links That Land On A Homepage – Bitly Data appeared first on Search Engine Journal .
Social & creators · Search & GEO
AdExchanger·
Publisher's summary: Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday. The others are an update to GEM, the ads recommendation model it introduced last year, and a new…
Campaigns · Social & creators · AI & tech
Marketing Week·
Publisher's summary: Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. Source
Social & creators · AI & tech
Marketing Dive·
Publisher's summary: Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?
Social & creators
Digiday·
Publisher's summary: The Small Business Administration has officially welcomed creators under its umbrella; let's unpack what that means for brands, creators, and the economy at large.
Social & creators
Digiday·
Publisher's summary: DMG Media’s year-old New Media division is carving out a new social revenue stream with creator-led IP aimed at younger audiences.
Social & creators · People & agencies
Digiday·
Publisher's summary: Quitting Meta, TikTok and X seemed like a gamble, but Lush was returning to its marketing roots. The results reshaped their entire approach.
Social & creators
Social Media Today·
Publisher's summary: The Meta-owned video creation app now features spooky fonts, sound effects and animations to help creators make their projects seasonally creepy.
Social & creators
Social Media Today·
Publisher's summary: The format garnered more than 6.5 billion views in the first half of 2026, according to the company.
Social & creators
Social Media Today·
Publisher's summary: The company’s Ad Manager platform now offers a Breakdown tool that offers insights into specific promotional elements, albeit with certain limitations.
Social & creators
Social Media Today·
Publisher's summary: The platform’s Economic Graph has been renamed LinkedIn Pulse and reimagined as a channel for global labor market analysis.
Social & creators
Digiday·
Publisher's summary: The 2026 Digiday Awards winners reflect a media and marketing landscape in which cultural relevance, audience participation and measurable business impact increasingly go hand in hand. From immersive digital experiences to campaigns that turned social media…
Social & creators · Activations · Media & ad tech
Marketing Week·
Publisher's summary: Much has been made of how often Reddit is cited in AI search results - but the data shows it's not quite as clean cut as you might believe. Source
Social & creators · AI & tech · Search & GEO